Mailchimp is one of the most well-known and widely used email marketing platforms on the market. Launched in 2001, it has evolved from a basic email service provider into an all-in-one marketing platform offering email campaigns, automation, analytics, and more. But in 2025, with so many competitors in the field, is Mailchimp still worth using? In this comprehensive review, we’ll break down Mailchimp’s features, pricing, pros and cons, and see how it stacks up against modern marketing needs.
1. Overview of Mailchimp
Mailchimp started as a simple email newsletter service but has grown into a full-fledged marketing suite. Today, it includes features such as:
- Drag-and-drop email builder
- Audience segmentation
- Pre-built automation workflows
- Landing pages and signup forms
- A/B testing
- Reporting and analytics
- CRM and customer journeys
- Website builder and eCommerce integrations
Its user-friendly interface and freemium model have made it popular among small businesses, bloggers, and startups.
2. Key Features
Email Campaign Builder
Mailchimp’s drag-and-drop editor makes it easy to design professional-looking emails. There are dozens of pre-designed templates, or users can build their own from scratch.
Marketing Automation
You can create automated workflows like welcome series, abandoned cart reminders, and birthday emails. These help improve engagement without manual effort.
Audience Management
Mailchimp offers segmentation and tagging tools to organize your contacts and deliver more personalized messages.
Analytics and Reporting
The platform provides insights like open rate, click-through rate, and subscriber growth. You can even track eCommerce conversions if integrated with Shopify or WooCommerce.
Landing Pages and Signup Forms
Users can create custom landing pages, pop-ups, and embedded signup forms to grow their email lists.
Integrations
Mailchimp integrates with hundreds of third-party apps, including Shopify, Stripe, WordPress, Zapier, and more.
Customer Journey Builder
Visual journey mapping allows users to build advanced automation paths based on user behavior.
3. Pricing Plans
Mailchimp offers a tiered pricing structure:
- Free Plan: Up to 500 contacts, basic templates, and limited automation.
- Essentials: Starts at $13/month, includes A/B testing and email scheduling.
- Standard: From $20/month, adds automation, journey builder, and behavioral targeting.
- Premium: From $350/month, includes advanced segmentation, multivariate testing, and phone support.
Pricing scales with the number of contacts, which can get expensive for larger lists.
4. Pros and Cons
| Pros | Cons |
|---|---|
| Easy-to-use interface | Higher pricing at scale |
| Great template selection | Limited automation in free plan |
| Strong analytics | Can be overwhelming for beginners |
| Excellent deliverability | Some advanced features locked behind paywalls |
| Extensive integrations | CRM features are basic compared to dedicated CRMs |
5. Is Mailchimp Right for You?
Mailchimp is ideal for:
- Small to medium-sized businesses
- Bloggers and content creators
- Startups looking for an all-in-one marketing platform
- eCommerce businesses needing simple automation
However, if you’re looking for highly sophisticated automation or CRM capabilities, platforms like ConvertKit, ActiveCampaign, or HubSpot may offer more advanced features.
6. Mailchimp vs Competitors
| Feature | Mailchimp | ConvertKit | ActiveCampaign | Moosend |
| Automation | Good | Excellent | Excellent | Good |
| Pricing (for 1,000 subs) | Moderate | Moderate | Higher | Affordable |
| Ease of Use | High | Moderate | Moderate | High |
| CRM | Basic | Limited | Robust | Moderate |
| Templates | Excellent | Basic | Good | Good |
7. Final Verdict: Is Mailchimp Still Worth It in 2025?
Mailchimp remains a powerful and reliable tool for email marketing, particularly for small businesses and beginners. Its all-in-one approach makes it easy to manage contacts, run campaigns, and track performance all in one place.
While pricing can become an issue for growing businesses, the platform’s ease of use, solid features, and strong reputation still make it a top choice in 2025. For those needing more advanced automation or CRM functions, exploring alternatives may be worthwhile, but for most users, Mailchimp remains a dependable go-to.