In the ever-evolving world of email marketing, choosing the right tool can make or break your campaign success. One name gaining traction among marketers and small businesses alike is Moosend. Known for its user-friendly interface, automation features, and affordable pricing, Moosend has positioned itself as a powerful alternative to more expensive platforms. But does it really deliver?
In this in-depth Moosend review, we’ll explore its key features, pricing, usability, customer support, pros, cons, and whether it’s a good fit for your marketing needs in 2025.
What is Moosend?
Moosend is an all-in-one email marketing and automation platform designed for marketers, small businesses, and e-commerce brands. It allows users to create email campaigns, automate marketing workflows, track performance, and integrate with e-commerce platforms like Shopify, WooCommerce, and BigCommerce.
Founded in 2011 and acquired by Sitecore in 2021, Moosend has expanded its functionality and now competes with major platforms like Mailchimp, ConvertKit, and ActiveCampaign.
Key Features of Moosend
1. Email Campaign Builder
Moosend’s drag-and-drop editor is intuitive and beginner-friendly. It offers a wide selection of pre-designed templates and allows for full customization. You can build:
- Newsletters
- Promotional emails
- Product recommendations
- Transactional messages
2. Marketing Automation
Moosend excels in this area, offering powerful automation workflows with conditions, actions, and triggers. Use cases include:
- Abandoned cart reminders
- Welcome email series
- Product purchase follow-ups
- Subscriber engagement scoring
3. Advanced Segmentation and Personalization
Moosend enables users to segment subscribers based on behavior, demographics, or past actions, ensuring that emails are hyper-relevant.
4. Landing Pages & Subscription Forms
You can create mobile-responsive landing pages and opt-in forms directly from Moosend’s dashboard — no need for third-party tools.
5. Analytics & Reporting
Track your campaigns with detailed analytics like:
- Open and click rates
- Revenue tracking
- Device/browser data
- Heatmaps
6. Integrations
Moosend integrates with popular platforms such as:
- Shopify
- WooCommerce
- Zapier
- Salesforce
- HubSpot
- Google Analytics
Moosend Pricing (2025 Update)
Moosend’s pricing remains one of its most attractive features. Here’s how it breaks down:
| Plan | Subscribers | Price/Month | Features |
|---|---|---|---|
| Free | Up to 1,000 | $0 | Basic email campaigns, sign-up forms, analytics |
| Pro | Starts at 1,001+ | From $9/month | Automation, landing pages, A/B testing, segmentation |
| Enterprise | Custom | Custom pricing | Dedicated support, onboarding, SSO, SLA agreements |
Bonus: All paid plans offer unlimited emails, making it a great value.
Pros and Cons of Moosend
Pros:
- Affordable and scalable pricing
- Easy-to-use interface
- Robust automation capabilities
- Excellent deliverability rates
- Responsive support and live chat
Cons:
- Smaller template library compared to competitors
- Some integrations require Zapier
- No phone support (chat and email only)
Customer Support
Moosend provides support through:
- Live chat
- Email ticketing
- Extensive knowledge base
- Onboarding and dedicated account managers for Enterprise users
Users report quick response times and helpful guidance.
Who Should Use Moosend?
Moosend is ideal for:
- Small to mid-sized businesses
- E-commerce stores
- Digital marketers looking for automation on a budget
- Bloggers and coaches growing a mailing list
It’s less suited for large enterprises needing deep CRM integrations or advanced sales funnels.
Is Moosend Worth It in 2025?
Absolutely. Moosend offers a compelling blend of functionality, user-friendliness, and cost-effectiveness. With its continually expanding feature set and strong automation tools, it’s an excellent choice for marketers and small business owners looking to level up their email marketing without breaking the bank.
If you’re looking for a reliable Mailchimp or ConvertKit alternative, Moosend is definitely worth a try.
Pro Tip: Start with the free plan to explore the platform’s capabilities before upgrading.