How To Find A Profitable Niche Market Online
Making money on the internet depends on finding a good online niche, a niche that’s familiar, a niche that’s profitable. Here’s a niche affiliate market program online for you. Make my niche profitable. I have no ideas for a niche. Create a profitable market niche online. A program on how to find a profitable niche.
I am going to attempt to explain what a niche is in business and how useful a niche is for affiliate marketers. It is the start of a profitable business.
May I dispel a few myths and get at the truths behind the usefulness and importance of Niches?
Let’s find out what “Niche” means?
What Does “a Niche” Mean?
We can start with a dictionary definition. It comes from French so “Niche” can get interpreted in different ways, depending on the context.
A Niche is a hollow, shallow recess in a wall or building.
The business use, the one we use is: “an area of the market which is specialised and specific.”
The meaning of: “some place set aside that is specific and small,” is really interesting because “Niche” comes from French and Latin roots and also has the meaning of a nest. This could be somewhere small and comfortable that you feel happy in.
In affiliate marketing business we use it to define a small or narrow field of interest that we can target our marketing program at, hopefully something that is comfortable and interesting to write reviews and blogs about.
- Staying with Affiliate marketing, a niche can be:
- an interest,
- hobby or
- knowledge that you already have, which you can write about,
- something which you can understand and feel motivated to research.
Sometimes, to write good reviews or blogs, it is necessary to spend time researching and gathering facts and opinions before embarking on the writing.
If you write about your favourite niche and are going to help people, they want to know you are speaking from a position of good sound knowledge. That way, they will accept what you are saying in your blog.
You will find that doing the research and writing about your niche is easier if it is something you enjoy writing about.
Conversely if your information or opinions are not based on up-to-date information, your credibility will sink, quite rapidly.
Good content is read by many and believed.
Why Are Niches Important?
Niches are vital because
- We cannot all be experts in everything
- We need to show we have some authority in our subject when we write about it.
- There are millions of products and some very large companies promoting them. They have budgets of £millions. I am guessing you do not. You need to focus on something the bigger companies are not covering.
With a limited budget and resources, we need to focus on a small (niche) area which the big companies have overlooked. They cannot go into detail on every aspect of every product or service, so they tend to focus on broader subjects. I will explain more later.
For us to succeed, we need to find the bits they have missed or the bits too small for them to be bothered with. Focus our energy and marketing on those niches.
We need to find that slice of the cake that they are not bothering with.
Find a narrow area of the market you can become an authority on which has not been swamped by the big companies. You will need to write about this niche so it may help to know something or have an interest in it.
You then need to research the key phrases within your specialist niche.
These are the words or phrases which crop up in the search engines because people are typing them in. People type in what they are interested in or what they are looking for.
Having found these words and phrases, you will need to research which ones are already “covered” by other people. If too many others have written content or blogs using your phrase, you will have a lot of competition and struggle to get your blog ranked high in the search engines.
We are looking for those “lost” slices of the market, our niche.
Why is Ranking High so Important?
When people search for something they rarely go beyond the first page. If you want people to read your article or blog, you have to get it high up in the ranking, preferably on page one.
In Affiliate marketing, this ranking high in search engines is important to enable you to sell your products or services. If no one reads about them, you will not sell any.
Finding Your Business Niche
- Find a Business Niche.
- Find good keywords or phrases within that niche.
- Build a Website around the Niche.
- Write about your niche, good blogs or content using those keywords, which will
- Get your website ranked high in Google or other search engines.
- People visit your website, they find your articles or reviews and read them.
So finding your niche is the first step to creating a business based on affiliate marketing.
There are other parts to creating an online business. I have just outlined this part of the process to explain how a “niche” fits into the picture.
There are programs which teach you how to work through this process.
Finding Your Blogging Niche
It may be that you are not looking to make money from marketing products or services.
You may want to build a website around a specific niche to supply information or support a specific group of people. This might be
- a specific interest or
- hobby you have or
- a charity or
- a health information issue.
If you want people to find your blog and read it, you will still need a niche and relevant keywords just as much as a commercial enterprise.
Niche Affiliate Marketing Program
It is possible to build a business around this principle of Niche Affiliate Marketing.
If you are interested in making a profitable business out of affiliate marketing, you will need to develop a lot of skills around the niche marketing principle.
There is a lot of competition out there. There are also a lot of products to sell and a potential market of millions of customers.
You could certainly find your niche.
Amazon loves affiliate marketers, at the moment. Remember, they cannot focus on every tiny niche in the market, so they are happy for you to do that for them.
You can build a business around a niche website and apply for Amazon Affiliate status. That means you can sell their products and claim commission without having to carry stock or having staffed offices etc.
There are other affiliate opportunities than Amazon, Lots. One other really big one is ClickBank.
There are several “Programs” on the internet where you can train up to become a Niche Affiliate Marketer.
It takes some hard work, studying and learning, about:
- Niche marketing and a host of other things.
- How to build a website,
- Get it hosted, registered and make it secure.
- Learn the different forms of marketing.
- How to develop a niche and get traffic (visitors/readers) to your website.
- How to scale it up, if it is a business, to increase your income.
- How to get other people to help you.
A profitable business takes hard work and time to create, I promise you.
Niche Market Definition Business
One recommended program is Wealthy Affiliate as a Niche Affiliate Marketing program.
This program will guide you through finding a niche, developing a website around the niche and making it profitable.
They cover everything I have told you about and a lot more besides.
There is an enormous community of thousands of people willing to help and support you.
There is so much help and so many ideas and extra training, it would take me an eBook to describe it all.
There are others claiming to run similar programs but, I believe, none as good as this.
As you may have figured out. I am part of the Wealthy Affiliate community. I love it.
It has been hard work but I have learnt so much and I am still learning.
I hope I have helped you to understand what a niche is, (in business terms) and how it applies in a good Niche Affiliate Marketing Program.
This is how to find a profitable niche market online.
You are welcome to leave a comment on your own experiences and any requests for more information.
Thank you for reading.